UW MCDM Emerging Series Logo

I was recently given the task to cre­ate a logo for their “Emerg­ing Series”, a new event series pro­duced by UW Dig­i­tal Media Depart­ment (MCDM) intended to ele­vate both their pub­lic schol­ar­ship in dig­i­tal com­mu­ni­ca­tion and their brand within the com­mu­nity. These events will be held at the Uni­ver­sity of Wash­ing­ton cam­pus and streamed online simultaneously.

I came up with the design idea of the logo by work­ing on the word “emerg­ing” itself, meet­ing with stake­hold­ers at the MCDM. I then col­lab­o­rated with one of my designer class­mates Katia Farage, to pro­duce the logo for use in print and online.

The core ideas behind this logo design were:

• “e-“ =  elec­tron­ics and the dig­i­tal media (client is UW Dig­i­tal Media)

• “-“ = the bridg­ing of the dig­i­tal and ana­log,  the­ory (academia)+practice(business) (UW and business)

• “((()))” = the com­mu­ni­ca­tion con­cept is empha­sized with the broadcast/wifi wave fig­ure in the logo

• “I” = The Inter­net and online stream­ing of the event

• “merg­ing” = the gath­er­ing with peo­ple who use dig­i­tal media as a tool, also the merg­ing of the the­ory (academia)+practice(business)

• “emerg­ing” = today’s com­mu­ni­ca­tion ecosystem

©2009